Casa Rovira, 1967. By José Antonio Coderch Sentmenat, located on the north coast of Barcelona, in the Maresme.
A house that flies over the sea with the unique and omnipresent vision of the horizon line.
Through its architecture and the different rooms and views of the sea, we define the photographs with the protagonist on each space, with all her objects and furniture for the Max Mara Weekend Summer 2023 campaign.
We counted by existing original furniture from the house combined with lamps from Santa & Cole, candles from Hermès, outdoor furniture from Lobster, rugs from CC Tapis, tableware from R+D.Lab, photographs from Openhouse, artisan baskets of different sizes, flowers from summer and books or other objects that defined the personality of the protagonist and that accompanied the looks designed by Max Mara for this summer collection. The predominance of the earth tones of the garments were combined with the spaces and the light of the house to convey the warm summer atmosphere.
“Outside, the façade is covered with lime plaster and the pavements are made up of ceramic tiles arranged in a herringbone pattern, the openings are filtered by means of white booklet blinds. All this gives it that look of a Mediterranean house that supports the living tradition that Coderch insistently defends.” from Catalan Architecture Cat.
Photo campaign and short video.
Client
Openhouse Studio
Credits
Art direction by Clara Quintana Studio. Creative direction and production by Mari Luz Vidal. Photos by Salva Lopez. Video by Martí Herrera. Model Ainoha Larretxi from Blow Models. Styling by Jaume Vidiella Hairdressing and makeup Jorge Zunica.
