Cardboard egg cartons and chicken eggs in white, brown, light tan, and green-blue hues. Chicken eggs are a common food in our Mediterranean diet and have many properties. “They are easy to digest, a main ingredient in many sweet and savory dishes, and an essential component in others due to their binding properties.”
For the lamp campaign, which coincided with Easter, a “distinctive’ image was created due to the new product typology. It is not a floor lamp, nor a table lamp, a pendant, or a wall sconce. It is a lamp designed to solve the lighting problem in a bookshelf—specifically to light up the spines of books. Hence the name given by Santa & Cole: Bib Luz.
In 1998, German designer Ingo Maurer released a tribute version of this lamp, which he titled Oskar.
For the set design, the Hypostila bookshelf by BD Barcelona was selected, combined with a composition of various Bib Luz lamps and the kitchen elements necessary to cook and handle eggs. At the time, the lamp by Óscar Tusquets was published by BD.
Through the creativity of the campaign, the intention was to talk about light, simple and familiar elements, reading projected shadows, and discovering details through well-illuminated objects.
The composition was created using eggs and repurposed tray-style cardboard egg cartons, as they are basic and affordable items. We worked with Maison Carpinelli, who made it possible for us to have more than 800 eggs from three different chicken species, which were sold the next day at a special market price to avoid food waste. Eggs were also distributed among the company’s staff.
Photography by Enric Badrinas with Matias Vargas as director of photography.
Client
Santa & Cole
Credits
Art direction. Photography by Enric Badrinas
Production
Iria C. Martínez and Rocafort Producciones
Art Assistants
Núria Santamaria and Pau Castany
Agradecimiento
Stephane from Maison Carpinelli
