{"id":5010,"date":"2024-04-29T15:55:03","date_gmt":"2024-04-29T15:55:03","guid":{"rendered":"https:\/\/claraquintanastudio.com\/?p=5010"},"modified":"2025-05-16T12:05:30","modified_gmt":"2025-05-16T12:05:30","slug":"santa-cole-bib-luz-by-oscar-tusquets","status":"publish","type":"post","link":"https:\/\/claraquintanastudio.com\/en\/santa-cole-bib-luz-by-oscar-tusquets\/","title":{"rendered":"Santa &#038; Cole. Bib Luz by \u00d3scar Tusquets"},"content":{"rendered":"<p>Cardboard egg cartons and chicken eggs in white, brown, light tan, and green-blue hues. Chicken eggs are a common food in our Mediterranean diet and have many properties. <em>&#8220;They are easy to digest, a main ingredient in many sweet and savory dishes, and an essential component in others due to their binding properties.&#8221;<\/em><\/p>\n<p>For the lamp campaign, which coincided with Easter, a \u201cdistinctive\u2019 image was created due to the new product typology. It is not a floor lamp, nor a table lamp, a pendant, or a wall sconce. It is a lamp designed to solve the lighting problem in a bookshelf\u2014specifically to light up the spines of books. Hence the name given by Santa &amp; Cole: Bib Luz.<br \/>\nIn 1998, German designer Ingo Maurer released a tribute version of this lamp, which he titled Oskar.<\/p>\n<p>For the set design, the Hypostila bookshelf by BD Barcelona was selected, combined with a composition of various Bib Luz lamps and the kitchen elements necessary to cook and handle eggs. At the time, the lamp by \u00d3scar Tusquets was published by BD.<\/p>\n<p>Through the creativity of the campaign, the intention was to talk about light, simple and familiar elements, reading projected shadows, and discovering details through well-illuminated objects.<\/p>\n<p>The composition was created using eggs and repurposed tray-style cardboard egg cartons, as they are basic and affordable items. We worked with Maison Carpinelli, who made it possible for us to have more than 800 eggs from three different chicken species, which were sold the next day at a special market price to avoid food waste. Eggs were also distributed among the company\u2019s staff.<\/p>\n<p>Photography by Enric Badrinas with Matias Vargas as director of photography.<\/p>\n<p><strong>Client<\/strong><br \/>\nSanta &amp; Cole<\/p>\n<p><strong>Credits<\/strong><br \/>\nArt direction. Photography by Enric Badrinas<\/p>\n<p><strong>Production<\/strong><br \/>\nIria C. Mart\u00ednez and Rocafort Producciones<\/p>\n<p><strong>Art Assistants<br \/>\n<\/strong>N\u00faria Santamaria and Pau Castany<\/p>\n<p><strong>Agradecimiento<\/strong><br \/>\nStephane from Maison Carpinelli<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardboard egg cartons and chicken eggs in white, brown, light tan, and green-blue hues. Chicken eggs are a common food in our Mediterranean diet and have many properties. &#8220;They are easy to digest, a main ingredient in many sweet and savory dishes, and an essential\u2026<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"class_list":["post-5010","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/posts\/5010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/comments?post=5010"}],"version-history":[{"count":1,"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/posts\/5010\/revisions"}],"predecessor-version":[{"id":5012,"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/posts\/5010\/revisions\/5012"}],"wp:attachment":[{"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/media?parent=5010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claraquintanastudio.com\/en\/wp-json\/wp\/v2\/categories?post=5010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}