Clara Quintana plays with images, lights and objects to create spaces, ambiences, and stories that move us. She works as Art Director with some of our favourite brands and designers, and she is also behind the lighting concept of our creative studio in Barcelona.
We meet her in her home, where we speak with her about light and objects, about well-living and well-being.
Hi Clara. Could you tell us a bit about yourself and your background?
I grew up and live in Barcelona, although I spent a couple of years in London studying for a Master’s. Now we’re a family of four and whenever we can, we head out of the city to get a balance between our professional projects and quality time with family and friends. Enjoying the sea at the Cap de Creus or the countryside and orchards in a remote part of Bages county, travelling and discovering places that I don’t know, all of this is what gives me the energy and inspiration for my daily work at the studio.
What motivated you to launch your own studio? What kind of projects do you most like working on?
For years I dreamed of creating my studio. After a long time working hard in agencies and companies, learning a lot from the people leading those assignments, I wanted to focus on projects where I had the opportunity to apply my own values and ways of
working, create a team, and come up with ideas and stories that represent us, that communicate and have something to offer. It’s almost like having a child! You have to look after it and nurture it, and it entails intense dedication, but what it gives back to
you is invaluable. In the end, the most gratifying aspect is researching, documenting and designing to create beauty and value for the brands that we work with. We are able to offer a distinct, simple idea, one that isn’t determined by trends and has a new but enduring visual, to create a rich and different universe based on objects and images.
What particularly fascinates you about lighting and lamps?
It’s an infinite and malleable landscape. I’m fascinated by everything that can be generated by both natural and artificial light. Together they create shadows, colours, textures and shapes that help us tell stories, such as when we illuminate an object or a space well.
After many years working with photographers, I realised that, in the end, the most complex task is photographing light. It can be really thankless at the beginning, it’s not always easy to achieve what you have in mind or what we can see with our eyes, but once you have it, the result is very satisfying.
To continue reading the interview go to Rowse Beauty.
Credits
Fotografías de Coke Bartrina
Special thank you to
Rowse’s team for these images and words to our studio.
Very grateful to Nuria Val and Coke Bartrina.
